Tue, 10 Mar 2009 12:02

Chocolate brand Galaxy has launched a new range of promotional products as part of a major literature campaign.

The company plans to giveaway around one million books to back up the Galaxy British Book Awards on April 3rd.

Titled the Irresistible Reads promotion, the campaign involves customers accessing promotional products to secure on-pack codes.

By entering this code at an online resource, consumers stand the chance of winning one of ten books from a shortlist.

Running from March 10th, the promotional website also allows customers to download sample chapters of the shortlisted novels to their mobile phones.

Alastair Giles, executive director of Galaxy British Book Awards, told Brand Republic: "The promotion will help achieve our aim of promoting the awards to a younger audience, whilst offering our sponsors brand exposure and creating a sense of anticipation regarding the announcement of the winner."

Cult television icon Mr T has flown into the UK to act as the figurehead for a new promotional products campaign by chocolate brand Snickers.

View our promotional products.