Wed, 11 Mar 2009 12:44

Children's yoghurt firm Little Stars has announced a promotional products campaign in collaboration with the Early Learning Centre (ELC).

Running until May 31st, the Muller-owned brand will run an on-pack promotion under the slogan Win Toys Every Day.

Consumers accessing the promotion will be put into prize draws to potentially win £100-worth of products from ELC, as well as 20 per cent discount vouchers from the retailer.

Chris McDonough, Muller UK marketing and R&D director, told Talking Retail that the Little Stars brand has recently made a "significant contribution to the development of the children's sector".

Mr McDonough said that the promotion is intended to build on this success through a mixture of on-pack prize draws, discount vouchers and television advertising.

He added that the "on-going promotional links with the Early Learning Centre will significantly increase awareness and ensure Little Stars remains top of mind amongst mums".

Toilet roll brand Charmin recently unveiled a new promotional products campaign offering customers the chance to redeem vouchers for a range of family activities.

View our promotional products.